Pains With Private Labeling


How Bad Do You REALLY Want Your Own Gig??


Let's start by saying It's a pain in the ass to start and maintain a #privatelabel. Two years ago I jumped face first, yes, I said FACE first, into private labeling because I wanted my practice to be 100% mine. I wanted to be able to prove to some that I could come out of the gate swinging with both arms. Well, I was swinging with both arms alright, just not in a fighting manner. More like flailing around like a chicken with my head cut off. I had educated myself as much as I could all while doing case studies with products. That was only the beginning of my journey through the Pains With Private Labeling.


Private Labeling is a fantastic way to stay cost effective in your practice and also know exactly what you're working with. #Ingredient knowledge makes Private Labeling a lot easier, so I thought. I found an amazing lab that believed in the same ideas as I did about products not needing fillers and other crap that ultimately stripped the barrier. It also needed to be safe for my Oncology clients, yet still effective enough for my anti-agers. Researching the most effective ingredients for specific skin conditions can be a daunting task and eventually all those questions create even more questions that turn into blah, blah, BLAH, BLAH BLAAAAAAAHHHH.


Now let's step into the packaging and labeling. When I started out I didn't have a ton of money to invest, so I chose to do my own packaging and labeling. I'm having to source my own containers and labels, so thank goodness for #canva. BOOM! Labels done! Packaging on the other hand was just another pain in the ass process. I had to SANITIZE EVERYTHING. It would take me an entire day to just get 15 products packaged and labeled. I also had way too much pride to ask for help, so my family would occasionally peep around the corner and ask if I needed it. They knew damn well I'd say no...Jerks...lol.


After all the time it takes to just get the private label products picked out, packaged, labeled, and ready for the consumer, who is going to get the word out about #Layersskincare? OH! That's right...it's me. I don't know if I've mentioned this before, but I absolutely hate marketing and advertising. I'm not good at it. Yet another thing to put on your list of shit to do to ensure your Private Label is getting out there. I had to teach myself real quick how to be creative and inventive to be able to market my brand and still stand out from the crowd. I asked some fellow Estys to model for my brand and also found the most talented Esty that also did makeup and photography to do al my brand pics. Thank God for great people that are willing to be a part of my vision. Without them I'd still be using stock clipart/photos.


Don't get me wrong, I'm in love with my brand and it is the best thing I did for my practice. BUT...It showed me just how hard I had to work to create and maintain my own gig. I have Professional Accounts and also out-of-state folks that are in love with my brand. Doing it all on my own has been the hardest thing I've ever done, yet the most gratifying at the same time. I still, to this day, do my own labeling, marketing, advertising, shipping, and selling. If you're wanting to have your own brand and/or create your own product line, DO IT!! Just know that it sucks how much of your time it takes and how much learning goes into it. There's so much more I could tell you, but I'll stop here for now. So, YES, the question has to be...How Bad Do You REALY Want Your Own Gig?


-Jessica Cooley


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